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Robiul Islam
Jun 28, 2022
In Welcome to the Forum
Of all the digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook's ad formats, targeting options, and measurement capabilities mesh well with any marketing strategy. It helps if a user is in the proverbial upper funnel stages, casually browsing and just beginning their search, or in a mindset to transact. advertising goals For the awareness phase, Facebook sponsored stories, video ads, carousel ads are great ways to pique someone's interest without being too direct. Advertising Continue reading below If users really aren't in the frame of mind to even consider your post, they won't engage and move past it. But if they are, this is your chance to surprise and delight them with something very visual, memorable, and to show off your service or product being used in a way that adds value. The goal is not to show considerable advantages. The goal is to show something that will excite a user and motivate them to continue researching when the time is right for them. If your goal is to reach users in the middle of Banner Design the funnel (i.e. in the thinking phase), Facebook offers six different solutions for this. Of note, they not only engage users on Facebook, but also trigger off-Facebook actions that involve users interacting with content on your site. If your primary goal is to get users to actively consider your business, Facebook can be a reliable source of highly qualified traffic (or, if your business depends on app usage, to drive app installs). Advertising Continue reading below Transaction-oriented marketers will benefit from conversion campaign options. Be sure to use custom buttons offered by Facebook to enhance your ads. Depending on your industry and goals, Facebook offers a range of custom buttons to embed in ads with a specific call-to-action to help you tailor your ad to your specific goal (e.g. book a hotel room, make a purchase). 4. Public Transparency While some programmatic networks offer similar audience targeting capabilities, Facebook's audience is very transparent. Because of self-selected audience targeting, your business has a high level of control and transparency over the audiences you target. Fans : your Facebook followers. Friends of Fans : Users who are friends of your followers. Behaviors or interests : users who meet the criteria you selected based on self-reported criteria. Remarketing : users who have already visited your site. While other platforms will automatically optimize your placements, segmenting your campaign on Facebook based on these known audience groups allows you to glean insights from them. Either way, a campaign can work well. Advertising Continue reading below However, on Facebook, you will be able to see which segment(s) performed the best, leading you to make assumptions with the ability to continue testing and refining strategies. 5. Psychographic targeting Facebook's targeting
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Robiul Islam

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