The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the Special leads right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working. And get this: Big data isn’t even Special leads all that big yet. At CES earlier this year, it was said that our world produces roughly 43 million terabytes of data every single day.
That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly Special leads see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be Special leads generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Others, though, might find the possibilities less exciting Special leads because of one inescapable reality:
All that data doesn’t come without risk. Please Use Responsibly This Special leads past October, the Association of National Advertisers and other trade bodies launched a new “Data Transparency Label” in an effort to improve consistency in data reporting. As most marketers Special leads know, a large number of disparate data sources that often report data in different ways isn’t exactly a marketing panacea, but rather a potential landmine. The new label was created to facilitate the responsible use of consumer data