When it comes to success indicator, 35% of marketers surveyed list customer satisfaction as their primary performance indicator. Revenue targets and customer acquisition followed in second and third place, respectively. One of the interesting aspects of this year's report was that 65% of marketing found that they used the customer journey approach to understand if their efforts were working well.
Taking the time to actually ghost mannequin effect talk to, connect with, and provide content that is genuine and that really meets the needs of the customer has beautiful side effects. It's an increase in customer acquisition metrics. And everyone knows what that means ... References: How to start content marketing using AI Skyscraper Techniques: How to Build High Quality Backlinks to Content 27 Quick Content Marketing Tips to Increase Traffic [Infographics]
How to write a data driven post Approach # 3: Measure how your sales team is using your content In short, discovering ABM, the sales team is working on connecting to a hyper-targeted account. You've researched your existing customers to find out what they love and want most from you. It allows you to understand how to deliver more value to your prospects from your brand.