Accessibility Currently, accessibility is a necessity. If companies want to be more inclusive, they must have a website accessible to Business Email List all audiences, without discrimination, that is aligned with the increasingly frequent discourse in favor of diversity and inclusion. The websites of large companies, especially, receive thousands of visitors, which include people with different profiles and characteristics. Therefore, website development must Business Email List include accessibility resources for people with disabilities . The Coca-Cola page , for example, has features to support screen readers, allow users to navigate using the Business Email List keyboard (without using the mouse), and execute voice commands with a microphone.
Multi-site management Large company websites can be dismembered into various websites. Many times they operate in different Business Email List countries or have different business areas, which can have their own space Business Email List on the web, depending on their strategy. Therefore, it is interesting to have a multisite management platform. If they are Business Email List hosted on WordPress , for example, it is possible to use WordPress Multisite for that. This tool allows you to manage multiple websites in a single panel , which concentrates all the materials Business Email List and contents, facilitates theme configurations and allows you to switch between websites in a practical way.
Authority Large organizations have authority in the market and must express it on their website, in business presentation, in visual language, in success stories and customer testimonials and, of course, in the publication of content. Content Business Email List marketing is essential to show brand authority; And it is that blog posts, ebooks, interviews, podcasts , webinars, search reports and many other contents help build the brand image as a Business Email List market benchmark. And in addition to winning the customer's trust, these contents also contribute to SEO and help the website reach the top positions in Google . A good example is the Thoughtworks page, which has a section called Insights , with a large amount of content in various Business Email List formats on the universe of technology.