Here are some popular communities: Stumble Upon Reddit Digg Advertising Continue reading below Create letters for your subscribers' inbox Letters launched in June 2015 to regularly connect your publication with its subscribers by delivering your content directly to their inbox. The letters also serve as a message so they can be recommended, highlighted and shared. Ideally, you would want to have a separate content strategy for your letters, as they are received as email. Emails are generally more conversational and short. All your medium letters should include a call to action (CTA) to subscribe your mailing list to stories from your medium. Be specific and direct about how you want them to subscribe by adding links and landing pages. Additionally, you can embed a tweet with a lead capture card to entice users to opt in to follow up via email.
Here is an example of a letter fax list sent to your inbox: A 12-Step Guide to Growth on Medium | SEJ And this is what that same letter looks like in your browser. Advertising Continue reading below Start preparing an advertising budget Medium recently announced the Earnings Beta Testing Program. They run sponsored stories and memberships for a select few publishers and bloggers. Medium chooses these publishers based on their level of engaged readership. Partner brands for Sponsored Stories include Bose, SoFi, Nest, Intel, and Volpi Foods. For members, Medium will launch members-only content and benefits for readers of select publications. These publications include Serious Eats, True Magazine and Great Jones Street.
As you can see, Medium is gearing up to compete in the ad space and if you want to continue posting content there, I recommend setting aside funds for when it goes public. The environment will continue to evolve Because Medium continues to grow, each new product release can have a huge impact on how brands post on Medium. For the most part, Medium seems to harness the power of views, reads, and recommendations, but that could change. Some of the changes have already garnered loyalty from some of the biggest brands as I mentioned above. Advertising Continue reading below Medium still has a long way to go. For example, and an excellent user experience, brands still have little control over how their content is perceived.